While building their businesses, many business owners focus on what is the monthly bottom-line. Admittedly local businesses need to financially secure, and entrepreneurs should do their level best to ensure that, but they also need to remember that a financial security tends to follow a good company reputation. The strategists at The Smart Marketing Wizard are quick to point out, why bother to get a good Google or Yahoo ranking if all everyone sees are your businesses bad ratings and reviews.
The Customer Must Come First
You should actually care about creating an exceptional customer experience for everyone who visits your business. It must be a sincere effort. The call from a client to your customer service representative can result in a review, good or bad. Although it may seem that a single negative review may not do any harm, in the era of online venting, its independence to an unhappy customer looking for someone, anyone to tell about how bad your business treated them. Creating an exceptional customer experience is branding at its most fundamental level; put your customers first and they will buy again and tell their co-workers-friends and family members about you.
As Hard As You Work To Please Your Customers You Still May Get A Negative Review
Regardless of the drive behind your reputation marketing or how sincere you are when it comes to ensuring that you have excellent customer service, getting a bad review could be just a matter of time. All it takes is for your customer service representative to have a bad day you overbooked and simply could not keep the appointment. Things happen, however, bad reviews can be a golden opportunity to turn an unhappy customer into a raving fan! Give it a try today and get the power of The Smart Marketing Wizard working for you. We have a never ending you’re happy guarantee, so all you have to lose are your bad reviews!